FROM: NATIONAL MARINE MANUFACTURERS ASSOCIATION
200 E. Randolph Dr., Suite 5100
Chicago, IL 60601-6528
312-946-6200

CHICAGO, February 6, 2007 - - Land ‘N’ Sea Distributing Inc. recently adopted the Marine Data Exchange (MDX) for business to business communication of documents via a standardized internet protocol.

Developed by the National Marine Manufacturers Association (NMMA) and the National Marine Distributors Association (NMDA), MDX automates the trade of purchase orders, order acknowledgments, shipment notifications and invoicing between parties on the MDX value added network (VAN). This form of electronic data interchange (EDI) is achieving wider acceptance for enhancing buyer/supplier relationships.

“We are very pleased with the gains in efficiency we’re seeing by using MDX, as opposed to previous methods of communicating our procurement needs”, says Mike Conners, vice president of Supply Chain for Land ’N’ Sea. “We look forward to providing better value to our customers and trading partners on this network as part of our overall supply chain strategy.”

Sierra International is Land ’N’ Sea’s first trading partner on MDX. “With the addition of Land ‘N’ Sea, the MDX trading network now has the support of a key national distributor,” says Sierra’s Joe Holtschulte. “We’re looking to further expand our presence on MDX in 2007 by working with NMMA to offer it to our entire distribution network.”

MDX is uniquely positioned as an e-commerce solution developed by the marine industry, for the marine industry. MDX offers an affordable alternative to other trading networks, which charge monthly fees and add costs to every transaction. “We have a number of MDX initiatives in the works this year, including infrastructure enhancements that will create even more benefits for the user” says MDX program manager John Warnik.

To learn more about the MDX program, visit nmma.org/mdx or contact MDX program manager John Warnik at (312) 946-6295; jwarnik@nmma.org.

National Marine Manufacturers Association (NMMA) is the leading association representing the recreational boating industry. NMMA member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters and anglers in the United States. The association is dedicated to industry growth through programs in public policy, market research and data, product quality assurance and marketing communications.